Why the Future of Food Series?

To make the most informed decisions it has never been more important to keep tabs on the food and beverage trends shaping the industry. Industry leaders need to understand consumption trends, the outlook for the various meal occasions, and how aging and population shifts will impact the food industry. The Future of Food Series guides your data-driven decision strategy with forecasts and forward-looking industry insights. Reports are available for the morning, lunch, dinner and snacking occasions, foodservice in the U.S. and Canada, and how plant-based alternative trends are reshaping the industry.

Behavior-Based Forecasting

With detailed data and expert insight on generational cohorts, category trends, and population shifts, like aging and lifecycle, The Future of Food Series helps you understand how the evolving consumer landscape will affect your category’s future. Get the best view of the market. NPD leverages sophisticated research techniques, proprietary solutions, and unique data assets that have been trusted by industry leaders for decades.

Industry Expertise

You get our experienced analysts’ perspectives on industry trends and evolving consumer behaviors. Their deep industry expertise is supported by our unmatched data assets, like the National Eating Trends® panel, which has tracked consumption for more than 30 years.

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Our Reports

The Future of Foodservice

The U.S. foodservice industry has been fundamentally altered. It’s more important than ever to know what the future holds. We have developed the Future of Foodservice report to answer key questions about the industry’s future and COVID-19’s impact, and help you shape your strategy with foodservice forecasts and insights.

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The Future of Lunch

Gain future perspective for lunch consumption, including 40 forecasts identifying the foods, consumer segments, and need states that will drive trends in the future.

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The Future of Foodservice: Canada

As trends and innovation continue to transform Canada’s foodservice market, it’s more important than ever to know what the future holds. The Future of Foodservice Canada report to answer key questions about the industry’s future and COVID-19’s impact.

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The Future of Morning

This new report reveals how morning occasions will look in the future, uncovering your most promising opportunities for growth over the next five years. It Identifies potential risks and barriers to morning success so you can understand threats and take advantage of positive meal trends.

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The Future of Snacking

Discover what snack food consumption will look like in the future and explore your most promising opportunities for growth over the next five years. The report identifies potential risks and barriers to snacking so you can understand threats and take advantage of positive trends.

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The Future of Dinner

Learn about the behaviors that will drive growth at dinner over the next five years in order so you can develop targeted products and determine the most effective ways to market them. Make confident, data-driven decisions with thorough, fact-based forecasts on how aging, macro-trends, and population shifts will affect food consumption in the future.

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