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Home > Insights > Streaming TV Services and Changing Consumer Behavior

January 11, 2021

Streaming TV Services and Changing Consumer Behavior

U.S. TV viewers have increased the number of streaming services they use, and 44% say they intend to start using a new service ... but they also expect superior content. Competition will intensify as people try more options, and later, as production resumes and each service releases new programming.

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