Natallia Bambiza, director and beauty category analyst at The NPD Group, is an expert in the prestige makeup and hair categories. Her passion for data and the beauty industry, combined with her prior experience in consumer goods and marketing, helps Natallia address industry challenges through deep levels of analysis and thoughtful insights.

Natallia joined NPD in 2018 following media and marketing roles at L’Oréal USA and Meredith Corporation. She holds a master’s degree in Marketing Analytics and a BBA degree in Marketing Management from Baruch College, Zicklin School of Business.