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Pam Wood is The NPD Group’s director and industry analyst for the home industry in Canada. Pam has more than 25 years of experience in the market research industry, collaborating with leading manufacturers and retailers to identify growth opportunities. Developed through her roles with The NPD Group and previously with Nielsen, Pam combines an extensive background in data analytics with deep knowledge of and passion for the industry. This enables her to provide relevant, actionable insights for the Canadian appliance and housewares market.