Insights

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Data

Categories Tracked

Grills and Smokers

Hardware

Kitchen & Bath

Lawn & Garden

Lumber & Building Materials

Paint

Storage

Tools

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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Reports

State of the Consumer Reports

This report helps you better understand the Home Improvement consumer with a detailed demographic profile by category. Better understand the dynamics driving your category performance, buyer purchase dynamics and more.

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Industry Expertise

“To be successful, not only do brands need to come out with exciting products, but they need to tell a story about how their innovations solve consumer pain points, and do it in a way that emotionally engages the audience.”