Providing the juvenile products industry data, analytics, and expertise about:
Bed BathEntertainmentFeedingFurnitureMobility FurnitureSafetyTravel
Babies require a lot of love, attention — and things. To protect, nourish, and raise their growing infants, parents equip themselves with a wide range of products. For retailers and manufacturers in the juvenile products space, it can be overwhelming to keep a pulse on what, how much, and where U.S. consumers spend on their children. That’s where we come in. Our Retail Tracking Service answers your questions, providing the first comprehensive view of durable juvenile products. We collect point-of-sale information from retailers in the specialty, mass, chain, and online channels, and supplement it with Nielsen data on food, drug, and convenience store purchases. This information, combined with our analysts’ deep industry expertise and prescriptive analytics, provides a complete perspective on the travel, safety, feeding, bed and bath, infant entertainment, and furniture categories so you can achieve data-driven growth.