Insights

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Data

Categories Tracked

Bed Bath

  • Bath Accessories
  • Bath Toys
  • Bath Tubs
  • Bedding
  • Changing Pads
  • Diapering Systems
  • Potty Training
  • Sound Machines

Entertainment

  • Activity Seats/Jumpers
  • Basic Walkers
  • Bouncers
  • Infant Plush
  • Keepsake Gifts
  • Mobiles
  • Other Infant Toys
  • Playnests/Playgyms
  • Swings
  • Toys Walkers

Feeding

  • Basic Pacifiers
  • Bottle Warmers
  • Bottles/Nipples
  • Breast Feeding Systems
  • Feeding Accessories
  • Feeding Pillows
  • Rattles/Teethers/Toy Pacifiers
  • Sippy Cups
  • Tableware

Furniture

  • Baby Furniture
  • Children’s Furniture
  • Cribs/Toddler Beds
  • Furniture Accessories
  • Mattresses

Mobility Furniture

  • Bassinets/Sleepers
  • High Chairs
  • Playards

Safety

  • Baby Gates
  • Bed/Crib Rails
  • Health & Grooming
  • Safety Accessories

Travel

  • Baby Carriers
  • Car Seats
  • Diaper/Travel Bags
  • Strollers
  • Travel Accessories

Retail Tracking

Make the most informed business decisions with point-of-sale (POS) data to understand what products sell across department stores, specialty stores, and national chains. Weekly data enables you to closely monitor performance—faster—to improve business results.

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Checkout Omnichannel Tracking

Leveraging an omnichannel panel of 150,000 consumers, our Checkout service provides the total picture of what’s happening online and in stores and how that’s changing over time.

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Store-Level Enabled Retail Tracking

Get a more meaningful read on where—and how fast—products are selling, based on sales volume instead of store count alone. With store-level data feeds directly from retailers, you can measure velocity to monitor sales by retailer, region, or territory.

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Prescriptive Analytics

Segmentation

Whether you are looking to define your customer segments or refine them, we offer a deep look into purchasing trends by segment.

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Checkout Buyer Analytics

Buyer Analytics provide self-service Essentials or advanced solutions, so you can see online, in-store, and omnichannel opportunities. Dig deeper into your most valuable customer, brand loyalty, brand leakage/lift, and brand launches.

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Analytic Reporting for POS Store Level Data

When you’re looking for opportunities to increase market share, grow sales territories, and localize assortment, its critical to view data through your own business lens to inform your decision-making and investments. Our Analytic Reporting provides deep dives into our point-of-sale store-level data so you can capitalize on the right opportunity, in the right place, at the right time.

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Pricing Analytics

Our suite of Pricing Analytics provides historical evaluations of pricing and promotional events along with forward looking simulation capabilities to help shape strategy.

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The Future of Juvenile

Identify the biggest opportunities to improve your business performance and grow your portfolio with the Future of Juvenile. Our interactive dashboard provides you with over 40 three-year forecasts, consumer insights, and Industry Analyst perspectives to ensure you respond effectively to continuous innovation and changing market conditions.

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Industry Expertise

First-time, new, and seasoned parents alike are hyper focused on the health and well-being of their infants and newborns. This focus has transformed the juvenile products industry and led to best-in-class innovations, products, and solutions at retail. While the industry has remained stable overtime, changes in consumer behavior have changed the way the consumer, manufacturers, and retailers think about the juvenile market. Having insights to help read and react to consumer demand and evolve with changing tides is more important now than ever before.