Consumer Insights for Improved Foodservice Strategies
CREST® is NPD’s flagship information service for the foodservice industry. It captures consumer information about commercially prepared meals and snacks, enabling you to understand where consumers eat, what they eat, and how much they spend. Armed with this information, you can stay on top of industry trends and ahead of the competition. CREST offers granular views into business segments, including dayparts, on-/off-premises, weekparts, and party composition. Use it to monitor the total foodservice industry and examine specific segments, categories, chains, and food items to address your specific business questions.
CREST is the longtime, preferred source of market information among industry leaders. Easy-to-use dashboards allow occasional users to quickly view the latest market trends. More granular and customized data-mining is also available for data analysts and related groups.