Use CREST Performance Alerts to:

  • Benchmark your performance against that of the foodservice market nationally and at the local level so
    you can decide whether to continue your current approaches or make adjustments
  • Identify the chains that are performing well and those that are underperforming
    • For operators: Determine which competitors are threats and which are vulnerable so you can develop plans accordingly
    • For manufacturers: Determine the customers that present the greatest opportunities so you can target accordingly
  • Pinpoint the areas of the country that are recovering more quickly and those that are lagging in order to focus your efforts geographical
  • Explore the top 55 U.S. DMAs, as well as states and DMA aggregates, to understand chain performance at the local level
  • See which local markets warrant increased marketing spending and/or restaurant development to
    capitalize on growth opportunities and which local markets to consider exiting

Is it a local market issue? Or our brand’s issue?

CREST Performance Alerts can reveal market issues and provide clarity on the market nuances in key DMAs.

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Methodology

CREST Performance Alerts are fueled by modeled GPS data, along with NPD’s broad portfolio of foodservice industry assets, including CREST and ReCount®, plus NPD’s Checkout receipt-based data and credit card data. Data in CREST Performance Alerts has been validated against CREST, SalesTrack®, and public reporting.