Market Sizing from The NPD Group helps you understand the size of the foodservice market to evaluate and mine opportunities for greater growth. Available for over 200 categories, you can drill into product attributes to identify where opportunities lie within the category and your competitive position. Market sizing also identifies which channels are most important to the category and where you are over-or under-performing. Use it to benchmark your performance against the total market to ensure you’re in the best possible competitive position or gain an in-depth understanding of whitespace categories to help assess acquisition opportunities.
