Providing data, analytics, and expertise for:
No longer just an entertainment medium, gaming has rapidly become a lifestyle. As a result, video game publishers and developers are under increased pressure to deliver the content their gamers demand, when they demand it. At the same time, manufacturers must know how gamers interact with their content and hardware so they can power the best gaming experiences. Data and insights from NPD can ensure you’re responsive to market changes and your customers’ needs. You get complete, accurate information about your products’ market share and mindshare, plus industry insights, to help you track trends, identify business opportunities, and grow your business. We also offer custom research solutions, comprehensive video game metadata, and game evaluations to help you answer critical research questions and gain data-driven feedback throughout the development cycle.