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Manga and Anime Spotlight

NPD BookScan uncovers and tracks the U.S. manga book market’s growth drivers and trends

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Exclusive Insights

Manga and anime are creating a powerful wave of growth across entertainment categories. Brand-new manga readers are entering the U.S. book market based on their excitement about the anime streaming on major platforms.

In fact, seven of the top eight fastest-growing series have anime streaming on a major platform. Take a closer look at the insights we’ve uncovered.

Industry Expertise

NPD Books offers comprehensive sales tracking information about physical and digital book sales in the U.S. NPD BookScan is the gold standard in point-of-sale (POS) tracking for the publishing market. It covers approximately 85% of trade print books sold in the U.S., through direct reporting from all major retailers, including Amazon, Barnes & Noble, Walmart, Target, independent bookstores, and many others. NPD PubTrack Digital™ is the only resource offering a comprehensive view of today’s digital book market. Featuring information from more than 450 participants, including small, medium, and the largest U.S. publishers, it provides unprecedented access to detail on the top 80% of the traditionally published e-book market, as well as the newly introduced PubTrack Audio dataset, the first of its kind.

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