The NPD Group - Behind Every Business Decision
Exclusive Insight

In-the-Moment Trigger Studies from The NPD Group layer deeper insight on consumption behaviors captured in National Eating Trends® (NET®) by engaging directly with consumers “in the moment.” Your proprietary questions are asked of NET panelists who report a behavior you need to better understand. A targeted behavior could be related to a competitive brand, a particular daypart, or your own brand’s usage. Answer your brand’s most pressing questions with real, situational findings, instead of relying on consumer recall.

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Questions? Contact your NPD account representative, call 866-444-1411, or email